Data Analyst

· Vancouver, British Columbia
Employment Type Full Time

 


The Role
We are searching for a Data Analyst to join our growing team. The ideal candidate will be responsible for providing in-depth analysis of performance across all channels. You are a team player who believes in supporting the team to improve customer acquisition costs and assisting them in achieving targets. You will be working on the front lines translating business objectives and voluminous data into actionable strategy. Along with sharing our insatiable curiosity for culture, the ideal candidate comes with strong tactics to help accomplish business goals.


 


Responsibilities


  • Analyze the performance across multiple channels and deliver detailed insights to increase effectiveness, driving key performance metrics

  • Aggregate and analyze data across paid media platforms to develop hypotheses to optimize projects

  • Collaborate with our teams across all our offices to track performance, glean insights, and make informed decisions about optimizations

  • Provide insight on attribution to inform on touch points throughout the sales funnel

  • Advise cross functional teams to help with tagging campaigns and identifying patterns with web traffic and behaviours to improve tracking and reporting.

  • Leverage media platforms to conduct research and drive greater understanding of our audience.

  • Create data informed hypotheses for A/B testing and personalization.

  • Work with marketing software and tools such as Google Analytics, Tableau, Salesforce, Facebook Ads, Google Ads and LinkedIn Ads.

  • Define social influencer strategies, associated content approaches, and lead campaign ideation with broader account managers

  • Deploy successful SEM bidding strategies, placement mixes, and effective keyword management to hit target KPIs

  • Participate in cross-functional strategic planning that incorporates insights from the digital landscape, competitive intelligence, and data from our clients’ businesses together into impactful, integrated campaign proposals

  • Maintain a solid understanding of client objectives and draw a dotted line between digital media spend to marketing outcomes


Requirements


  • 4+ years experience managing social campaigns in Facebook Business Manager, LinkedIn Ads, or DCM, experience with community management tools like Spredfast or Sprout a plus

  • 2 years of experience managing search campaigns in Google Adwords required

  • Experience with SQL to extract, manipulate and discover insights in large data sets

  • Statistics and experimental methodology (e.g. A/B testing).

  • Ability to multitask and scale efforts across accounts, campaign objectives, and digital tasks

  • Previous experience documenting case studies that showcase campaign/project successes, ability to summarize learnings from client challenges to help better inform future work


To Apply
We celebrate diversity both of our work and our people. We simply look for great talent and are dedicated to building a workplace where everyone feels valued and part of the family.

Thank you for taking the time to apply for this opportunity. Please include your resume and links to your online portfolio with your application. Unfortunately, due to the number of applications we receive we are not able to contact everyone who applies. However, all applications are stored in our talent database and will be considered for future opportunities.  

Thank You

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  • Location
    Vancouver, British Columbia
  • Employment Type
    Full Time